Company Karma

Handball creates hope

In Sierra Leone, girls are usually not allowed to participate in any kind of sport. We want to help change this fact. Therefore, hummel has, together with the non-profit organization Football for A New Tomorrow (FANT), created a sister-organization to FANT by the name HAND – short for Handball for A New Destiny.

FIGHTING FOR VULNERABLE GIRLS IN SIERRA LEONE

Hummel® has, together with the non-profit organization Football for A New Tomorrow (FANT), created a sister-organization to FANT by the name HAND – short for Handball for A New Destiny.

We have chosen to focus on handball since handball is a relatively unknown sport in the country – and therefore not already “reserved” for boys. With HAND we have the opportunity to build the sport from scratch, and not least make it a niche where girls can more easily be allowed to participate. HAND’s mission is to introduce the girls to the sport of handball – teach them about the rules of the game, distribute handball equipment and establish handball clubs, where the girls can meet regularly to play handball – but also to educate the girls on democratic principles and human rights.

HAND believes that women’s integration into handball can help change attitudes and give the girls an opportunity for a more independent and dignified life.

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GIVING HAND A FLYING START AT THE WORLD CHAMPIONSHIP IN JAPAN

hummel® is proud sponsor of the International Handball Federation (IHF). On the latest IHF congress in Gothenburg, we introduced the new HAND initiative. The initiative was welcomed and is fully in line with one of IHF’s defined focus areas: promoting women’s handball worldwide.

Now, hummel has chosen to highlight the fight for women’s rights and inclusion in handball by creating a campaign in connection with the Women’s Handball World Championship in Japan. hummel is the official sponsor of the “Player of the Match” awards and gives each player of the match (96 matches in total), the opportunity to donate hummel handball equipment to two handball teams from HAND. All in all, we expect to donate 1300 sets of handball equipment for HAND and the girls in Sierra Leone.

At hummel, we’re looking forward to following HAND in the future and watch the sport of handball grow in Sierra Leone.

It’s amazing that the initiative to have the world’s best female handball players donate handball equipment for vulnerable girls this time goes to HAND and the girls in Sierra Leone

- Josephine Touray