Company Karma is how we bring our belief to life: Doing business while doing good. For hummel is not about funding change, but helping fulfill it by using our brand, our partners, and the communities around us to make a real difference. 

Mental health challenges are rising globally and affect how people connect, cope, and thrive in everyday life. That’s why creating change through sport, where people feel a sense of belonging and connection, is more important than ever. Through hummel Company Karma, we support initiatives that strengthen these communities and address real societal needs. 

And maybe your local community needs a helping hand?

Through this open call, hummel supports initiatives where sport brings people together, where community matters more than performance, and where dedicated local champions work to create safer, more inclusive and positive environments. 

We focus on supporting communities where initiatives already exist. Rather than donating money, we believe the greatest impact comes from strengthening and growing efforts already driven by passionate local people. By contributing through partnerships, visibility, products, and experiences, hummel can help amplify the work that is already creating positive change in communities.

Selected initiatives receive tailored support; examples are shared below. Together, we agree on what hummel support will look like in practice. To inspire more people to use sport as a driver for wellbeing and community, we share your story on hummel.com and potentially across our other channels. These we call Untold Stories. 

Your participants become part of hummel KARMA UNITED - a unique community connected through sport and positive impact. 

Through Untold Stories, part of Karma United, we strengthen clubs and communities, give a voice to those who are not usually heard, inspire more people to use sport as a powerful tool for well-being and mental health, and highlight how hummel makes a difference through apparel, experiences, and visibility. 

We are interested in learning about the challenges your local community may face, but most importantly, the solutions you have already begun to implement.

We are looking for initiatives that use sport to strengthen wellbeing and connection, and that are already making a positive impact in your community. 

Follow these steps to apply:

Over the years, hummel has built a solid portfolio of Company Karma projects on the same belief: Sport can create belonging, wellbeing and positive change. We continue that commitment. And the next story could be yours.