Founded in 1923, hummel is a heritage-driven global sport and lifestyle brand, built on over 100 years of sport, community, and innovation. We create apparel and footwear that move the game forward.

Today, we operate in more than 35 markets, united by one clear vision:To Change the World Through Sport.

Our culture is the engine behind everything we do. With our Rules of Play as the foundation, we take responsibility, create with passion, put the customer first, and win together. These values guide our decisions, collaboration, and ambitions. 

We are global by nature, but local by heart. By combining global reach with strong local expertise, we stay close to our consumers, partners, and communities, while moving forward as ONE hummel worldwide.