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Our Rules of Play

We believe in the power of clear direction, shared values, and courageous action. Rules of Play are our values and internal compass. Our guiding principles and a shared mindset contribute to fueling our actions, and connecting our daily work. 

Our Rules of Play

We believe in the power of clear direction, shared values, and courageous action. Rules of Play are our values and internal compass. Our guiding principles and a shared mindset contribute to fueling our actions, and connecting our daily work. 

Part of our employee lifecycle
Our Rules of Play are embedded across key pillars in the employee journey, from preboarding and leadership training to performance dialogues and team workshops, and more. They are actively used as a shared framework for expectations, collaboration, and feedback.
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Part of our employee lifecycle
Our Rules of Play are embedded across key pillars in the employee journey, from preboarding and leadership training to performance dialogues and team workshops, and more. They are actively used as a shared framework for expectations, collaboration, and feedback.
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Own it!

We take responsibility by owning our decisions and actions. Mistakes are the key to growth - we act, learn, and improve because standing still is worse than failing. Taking ownership is our strength. 

Own it!

We take responsibility by owning our decisions and actions. Mistakes are the key to growth - we act, learn, and improve because standing still is worse than failing. Taking ownership is our strength. 

...What our colleague says
"Delving into the complexities of the warehouse integration felt like constructing a bridge while traversing it. But when all the pieces finally fell into place, it was a triumphant moment, showcasing how technology can transform challenges into opportunities for excellence," - Mads Morre, IT Specialist, BC & Applications
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...What our colleague says
"Delving into the complexities of the warehouse integration felt like constructing a bridge while traversing it. But when all the pieces finally fell into place, it was a triumphant moment, showcasing how technology can transform challenges into opportunities for excellence," - Mads Morre, IT Specialist, BC & Applications
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...What our colleague says
"I often think you just need to dare to voice your ideas. It may be that the ideas do not always have a clear work approach, but I think most ideas do if you truly understand the importance of a strong work community," - Maria Stjernholm, Marketplace Manager
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...What our colleague says
"I often think you just need to dare to voice your ideas. It may be that the ideas do not always have a clear work approach, but I think most ideas do if you truly understand the importance of a strong work community," - Maria Stjernholm, Marketplace Manager
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Create with Passion!

Our creativity and courage to challenge the status quo drive us forward. We are passionate about our mission: Change The World Through Sport. We bring energy, discipline, and dedication to everything we do.  

Create with Passion!

Our creativity and courage to challenge the status quo drive us forward. We are passionate about our mission: Change The World Through Sport. We bring energy, discipline, and dedication to everything we do.  

...What our colleague say
"I’ve always been curious about why things are the way they are - and how they can be improved. We build our best stories when they’re rooted in history, powered by people, and shaped by the courage to ask: ‘Why not?," - Janine Block, Creative Lead X category.
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...What our colleague say
"I’ve always been curious about why things are the way they are - and how they can be improved. We build our best stories when they’re rooted in history, powered by people, and shaped by the courage to ask: ‘Why not?," - Janine Block, Creative Lead X category.
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...What our colleague says
"Passion is at the core of every step we design and I really enjoy turning my passion into comfort, performance, and purpose,"- Inci Kahraman, Head of Footwear, Türkiye
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...What our colleague says
"Passion is at the core of every step we design and I really enjoy turning my passion into comfort, performance, and purpose,"- Inci Kahraman, Head of Footwear, Türkiye
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Collaborate to win!

We know that true success is achieved through collaboration. With a positive mindset, we break down silos, communicate openly and respectfully, and support each other across teams to reach our goals together.  

Collaborate to win!

We know that true success is achieved through collaboration. With a positive mindset, we break down silos, communicate openly and respectfully, and support each other across teams to reach our goals together.  

...What a colleague says
"By working closely with Anne's team, we have built a shared language that bridges creativity and analytics," - Mathias Aarup Hansen, BI Specialist
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...What a colleague says
"By working closely with Anne's team, we have built a shared language that bridges creativity and analytics," - Mathias Aarup Hansen, BI Specialist
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...What a colleague says
"We’re part of a sales organization, so it’s on us to lift the brand at a grassroots level. That means staying close to retailers, clubs, and local influencers," - Frederik Schiller, Head of Trade Marketing Manager, DACH
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...What a colleague says
"We’re part of a sales organization, so it’s on us to lift the brand at a grassroots level. That means staying close to retailers, clubs, and local influencers," - Frederik Schiller, Head of Trade Marketing Manager, DACH
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Customer First, Always!

We put our customers at the center. We create solutions based on their needs, both internally and externally. We listen, adapt, and constantly strive to deliver more value.

Customer First, Always!

We put our customers at the center. We create solutions based on their needs, both internally and externally. We listen, adapt, and constantly strive to deliver more value.

...What our colleagues says
"I’m always curious to learn more about the fan-culture and what the club stands for. That’s how I create products that truly belong to a club," - Frederik Muschilewski, Junior Product Developer, PRO Club
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...What our colleagues says
"I’m always curious to learn more about the fan-culture and what the club stands for. That’s how I create products that truly belong to a club," - Frederik Muschilewski, Junior Product Developer, PRO Club
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...What our colleague says
"When the customer gets exactly what they asked for, on time, that’s the moment you know the teamwork paid off," - Sven Dabercow, Senior Capacity Specialist at hDC.
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...What our colleague says
"When the customer gets exactly what they asked for, on time, that’s the moment you know the teamwork paid off," - Sven Dabercow, Senior Capacity Specialist at hDC.
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